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Comportamiento de compra en los mercados de Negocios

Description

Mind Map on Comportamiento de compra en los mercados de Negocios, created by Zamo Varela on 27/05/2015.

Mind Map by Zamo Varela, updated more than 1 year ago

	Created by Zamo Varela over 9 years ago

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Resource summary

Comportamiento de compra en los mercados de Negocios

Componentes del Mercado
Sectores Industriales
1. NAICS
Se compra para
1. Hacer un servicio o bien
2. Revender
Demanda
1. Inelastica
2. Derivada
3. Fluctuante
Caracteristicas de la compra
1. Mercado
  1. poco Cliente con grandes compras
2. Producto o Servicio
  1. Compra especifica
  2. Tiempo de entrega
3. Proceso
  1. Politicas
  2. Negocian
    1. Procedimiento
    2. Objetivos
4. Mezcla MKT
  1. Sin intermediario
  2. Negociacion precio
Proceso
1. Ver Necesidad
2. Alternativas
3. Evaluacion
4. Compra
5. Post-compra
Criterios
1. Precio
2. Calidad
3. Politicas
4. Entrga a tiempo
Compras
1. DIrectas
2. Frecuencia
3. Tamaño
4. Duracion

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