Amway is a company largest direct selling world. that does more than provide customers with good
quality products. It shows the practical realities of Amway's global commitment and how it plays a
key role in the communities in which it operates.
Typical products: personal care fragrances, body care skin care and
cosmetics durables such as cookware and water treatment systems
nutrition and wellness products such as food supplements, food
and drinks. IBOs play a key part in helping Amway to deliver its
Global Cause Programme.
Reported worldwide sales $11.800bn in 2013.
80 markets and territories worldwide.
3 million Independent Business Owners (IBOs)
The IBOs are Amway's links with
consumers and the communities in
which they operate.
Highly motivated
Self-employed
Responsible in trading
Typical products: personal care fragrances, body care
skin care and cosmetics durables such as cookware and
water treatment systems nutrition and wellness
products such as food supplements, food and drinks.
IBOs play a key part in helping Amway to deliver its
Global Cause Programme.
Corporate Social Responsibility (CSR) Amway
defines a global cause as 'a social issue
affecting many people around the world
engaged in a struggle or plight that warrants
a charitable response'.
Growth and responsibility
Help children in need across the globe.
Help people live better lives.
Providing a low-cost low-risk business
opportunity based on selling quality
products.
Amway launched the global One by
One campaign for children in 2003.
Working with employees, their families,
the local community and society at large to
improve their quality of life.
Contributing positively to the
communities they operate in.
Organisations working responsibly
Stakeholders
Global
headquarters
Amway
Europe
IBOs
Community
partners-UNICEF
Staff
Customers
This case study of UNICEF shows how Amway is a business that does more than
provide customers with good quality products. It shows the practical realities of
Amway's global commitment and how it plays a key role in the communities in
which it operates.
Since 2001, Amway Europe has been an official partner
of UNICEF and has been able to contribute over 2
million euros (about £1.4 million). The focus is on
supporting the worldwide 'Immunisation Plus'
programme.
Fundraising through selling items such as: greetings cards
multi-cultural gifts and cards stationery and wrapping
paper toys for children.
African childrenAmway Europe provides support for
fundraising to the extent of 500,000 euros (about
£350,000) per year