31582286
Description
Mind Map by LUZ ESTELLA CARECES CARRILLO, updated more than 1 year ago
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Created by LUZ ESTELLA CARECES CARRILLO
over 3 years ago
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Planimetry
- It is the presentation of the products in a store or stored
- Types of exhibition
- Horizontal exhibition
- Vertical exhibition
- Mixed exhibition
- Block exhibition
- Block exhibition
- Mixed exhibition
- Vertical exhibition
- Horizontal exhibition
- POP
- Floor space
- A decorative element attached to the floor in the
hallway of the Point of Sale
- Advantage
- It is a decorative material and
pleasing to the eyeIt
- Brand magnification
- Orient the consumer
- Orient the consumer
- Brand magnification
- It is a decorative material and
pleasing to the eyeIt
- Disadvantages
- It damages faster
- It damages faster
- Advantage
- A decorative element attached to the floor in the
hallway of the Point of Sale
- Product placement
- Process in which we integrate a product into a selected production
for clear product visibility as a form of product promotion or brand
marketing.
- Advantage
- Accessibility to all articles
- Controlled stock rotation
- Easy to count the products
- Easy to count the products
- Controlled stock rotation
- Accessibility to all articles
- Disadvantages
- Load instability and even crushing
can occur
- FIFO criteria cannot be used
- FIFO criteria cannot be used
- Load instability and even crushing
can occur
- Advantage
- Process in which we integrate a product into a selected production
for clear product visibility as a form of product promotion or brand
marketing.
- Trafic flow
- It is a decorative signage element and can be placed somewhere in the
product display, Its main function is to attract the attention of the
shopper at the Point of Sale.
- Advantage
- Low cost
- Brand positioning
- Makes our ads available 24 hours a
day and one click away
- Makes our ads available 24 hours a
day and one click away
- Brand positioning
- Low cost
- Disadvantages
- It has been losing prominence
in the face of digital media
- It has been losing prominence
in the face of digital media
- Advantage
- It is a decorative signage element and can be placed somewhere in the
product display, Its main function is to attract the attention of the
shopper at the Point of Sale.
- Floor space
Media attachments
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