Understand situation,
define purpose, decide
how to orden content
LANGUAGE
CLEAR, CONCISE,
COHERENTE,CORRECT
TONE
Polite, positive,
and personal
formality
depends on
position of writer in relation to reader,
purpose and subject of communication.
ESSENTIAL FEATURE OF A GOOD BUSINESS LETTER
INNER FEATURE
REFER TO THE QUALITY OF LANGUAGE, IT'S
PRESENTATION, ETC.
YOU CAN USE: SINPLICITY, CLARITY, ACCURACY, COMPLETENESS, RELEVANCE, COURTESY AND NEATNESS
OUTER FEATURES
REFERS TO THE APPEARANCE OF THE LETTER.
INCLUDES: QUALITY OF PAPER, COLOR OF THE PAPER, SIZE OF THE PAPER,
FOLDING OF PAPER, AND ENVELOPE
PARTS OF THE BUSINESS LATTER
THE LETTERHEAD, THE DATE, THE REFERENCE LINE, THE INSIDE ADDRESS, THE SALUTATION, MESSAGE, THE COMPLIMENTARY
CLOSING, THE SIGNATURE, THE INITIALS, ENCLOSURE, EXTRA COPIES,, THE ENVELOPE .