Analyze

Analyze

Internal
1. Distinctive Competencies
  1. Companies Strengths
2. Resources
3. Capabilities
4. Competitive Advantage
  1. Value customers place on the company´s products
  2. Price that a company charges for its products
  3. Costs of creating those products
  4. Four blocks
    1. Superior Efficiency
    2. Quality
    3. Innovation
    4. Customer Responsiveness
5. Business model
  1. Differentiaite its products
  2. Lower cost structure
6. Value Chain
  1. Primary Activities
    1. Research and Development
    2. Production
    3. Marketing and sales
    4. Customer service
  2. Support Activities
    1. Logistics
    2. Human Resources
    3. Information systems
    4. Company Infrastructure
7. Profitability
  1. ROIC
  2. Capital Turnover
  3. Return on sales
  4. Cost of Good Sold
  5. Sales and General Expenses
External
1. Industry´s competitive analysis based on Porter´s Five Forces Model
  1. Risk of entry by potential competitors
  2. Bargaining power of buyers
  3. Threat of substitutes
  4. Bargaining power of suppliers
  5. Intensity of rivalry among established firms
    1. Rivalry is a function of four factors
      1. Industry Competitive Structure
      2. Demand conditions
      3. Heigh of exit barriers in the industry
      4. Cost Conditions
  6. Allows managers to think strategically within the industries groups
    1. Types of industries
      1. Embryonic Industreis
      2. Growth Industries
      3. Industry Shakeout
      4. Mature Industries
      5. Declining Industries
2. Macroeconomic Factors
  1. Global Forces
  2. Technologichal Forces
  3. Social forces
  4. Political and Legal forces

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	Created by marcogomezgu over 9 years ago