refers to skills, processes,
technologies, applications
and practices used to
support decision making.
Stages: Cyclic Process
Planning and Direction Stage
Identify data and deliver a
intelligent product
Collection Stage
Gathering raw info.
Processing Stage
Converts info. into a
usable form
Analysis Stage
It includes integrating, evaluating,
analyzing all available data and
preparing intelligence products.
Dissemination Stage
Distribution of the finished
intelligence to the consumers.
Main Technologies
Data Storage and Management
Data Warehousing
Ad. Hoc Analysis
Data Mining
Data Quality
Information Delivery
Scorecards
Dashboards
Managed Reporting
Collaboration
Query, Reporting & Analysis
OLAP Analysis
Production Reporting
Importance to organizations
Improves Management Process
Improve Operational Process
Predict the future
Organizations and BI
Large enterprises
BI technology has advanced, deployment,
licensing, and support options have
increased making it more affordable for
small and midsized organizations
Example
Restaurant chains such as Wendy’s,
are heavy users of BI software.
They use BI to make strategic decisions, such as what
new products to add to their menus, which dishes to
remove and which underperforming stores to close.
They also use BI for tactical matters such as renegotiating
contracts with food suppliers and identifying
opportunities to improve inefficient processes.
Because restaurant chains are so
operations-driven, and because BI is so
central to helping them run their businesses