break the idea in
smaller components
that you can test
Experience
mapping your idea
community
interact with your
idea
Break down
the user
experience
beginning,
middle and end
visualize
the user
experience
series of
images,
sketches,
cartoons
Create the
storyboard
What do you need
to learn?
Create an
order of
operations
identify with
questions are most
important and
prototype
Step 2: Make prototypes
They enable you to
share your ideas with
other people, get feed
back and learn how to
further refine them
Different kind of
prototypes that you can
create
Create a model
simple
three-dimensional
representations of your
idea
Create a mock-up
digtal tools or
websites with
sketches on
paper
Create a role play
Map out the structure,
network, journey or
process of your idea
Create a story
story of your idea
from the future
How the
experience
would be like
Create an
advertisement
Fake
advertisement
that promotes
the best parts
of your idea.
Take pictures of
the evolution of
your prototype
overtime
Step 3: Get Feedback
Feedback is one of
the most valuables
tools in developing
an idea
Identify sources for feedback
Is time to return to users
and begin getting feedback
on your ideas
considering the setting
what context you
what to share your
idea
Define what to test
Create a list that will
remind you of the
goals of your
research
Define feedback activities
Plan the activities
Facilitate Feedback
conversations
Invite
honesty
and
openness
provide
multiple
prototypes
Stay neutral
Adapt on the fly
Capture learnings
Take some time after
your session to capture
what you have
observed
Find a space and time
Capture your ideas and
design iterations
Share your impresions
What did
participants
value most?
What got them
exited?
What would
convince them
about the idea?
Which parts would
the participants like
to improve?
What did not
work?
What needs further
investigation?
Integrate feedback
Cluster the
feedback
Evaluate the relevance
Prioritize the feedback
Evolve your prototype
2.- IDEO.org Stories from the field: Rapidly
Prototyping a Business Model ,
Understanding demand for a potencial
service
Rapidly prototyping a
business model
IDEO partnered with Unilever, Water and sanitation for
the Urban Poor and the Global alliance for the improved
nutrition to design a scalable business inKenya selling
water alongside hygiene and nutrition products
In few days , improved the three
core components of the business
model
Sell 520 liters of clean
drinking water
Understanding
demand for a potential
service
IDEO partnered with Water and Sanitation for
the Urban poor to design a new pit latrine
emptying business in Zambia
Pump Away
¿? if the service would be
desirable for consumers in
Lusaka
They created a rapid prototype to answer
some of the unanswered questions
3.- Case Study: Sanergy
Launching a new
human-centered service
fresh life
toilet business
Nairobi
design challenge
How might we increase
regular usage of clean, hygienic
Sanergy toilets?
Children are scared to use their toilets
because they are so clean
educate children on proper use of
the toilet
Edutainment campains
One of their more unique
successes with human-centered
design
During prototyping learned
operators dislike memberships
because they are difficult to keep
track on
Is an organization that's addresing
the challenge of providing adequate
sanitation to some of the 2.6 billion
people wordwde who do not have
access to it
Brings the best ideas to life that
you imagined during the Ideate
phase
Making ideas tangible
Quickly learn how
to further improve
and refine your
ideas