null
US
Sign In
Sign Up for Free
Sign Up
We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our
terms and conditions
for more information.
Next up
Copy and Edit
You need to log in to complete this action!
Register for Free
4086788
2. El mercado y los consumidores
Description
Mind Map on 2. El mercado y los consumidores, created by Zaret Arenas on 21/11/2015.
Mind Map by
Zaret Arenas
, updated more than 1 year ago
More
Less
Created by
Zaret Arenas
over 8 years ago
435
0
0
Resource summary
2. El mercado y los consumidores
2.1 Mercado de consumo y comportamiento de compra de los consumidores
2.1.1 Modelo de comportamiento de los consumidores
El entorno
Caja negra del Comprador
Respuestas del comprador
Actitudes y Preferencias
Comportamiento de compra
Comportamiento con relación a la marca y diseño
Características del Comprador
Proceso de decisión de compra
Estímulos de marketing
-Producto
-Precio
-Plaza
Promoción
Otros
Económicos
Tecnológicos
Sociales
Culturales
2.1.2 Factores que afectan el modelo de compra de los consumidores
Características del consumidor
Factores
Culturales
Sociales
Personales
Psicológicos
2.1.3. El proceso de decisión de compra
Mercado
Tipos de Mercado
Clientes finales
Media attachments
5767dd45-d652-4ec4-bb1d-827331d6841b (image/jpg)
d0337301-2053-445e-86af-629c9b349791 (image/jpg)
d0702c94-c039-4b0f-958e-c396643a7326 (image/jpg)
023b5d96-b4ee-4e45-ba69-1452c1004d25 (image/jpg)
14aa1e6b-1b58-480e-abb1-f6e35901c753 (image/jpg)
a8807ced-5e7b-4f38-a880-ea2721432d3a (image/png)
45200d83-e714-4a28-930b-7b25147403c1 (image/jpg)
e30d05c3-3c9e-457e-b0c3-2f43171a45de (image/jpg)
19e39ad0-0e77-49d5-b9a9-021c194d2a94 (image/jpg)
Show full summary
Hide full summary
Want to create your own
Mind Maps
for
free
with GoConqr?
Learn more
.
Similar
Geometry Theorems
PatrickNoonan
GCSE PE - 2
lydia_ward
Summary of Definitions/Key Terms for the PMP Exam
Andrea Leyden
FCE Practice Quiz - B2
miminoma
USA and Vietnam (1964-1975) - Part 1
Lewis Appleton-Jones
An Inspector Calls: Mrs Sybil Birling
Rattan Bhorjee
A View from the Bridge
Mrs Peacock
Unit 2 flashcards
C R
chemistry: c2
kristy baker
The Rise of the Nazis
shann.w
TISSUE TYPES
Missi Shoup
Browse Library