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5414752
mercadeo unad
Description
mercadeo
No tags specified
mercado concepto
Mind Map by
diana paola puentes pacheco
, updated more than 1 year ago
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Created by
diana paola puentes pacheco
about 8 years ago
6
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Resource summary
mercadeo unad
Se encarga de analizar el comportamiento del mercado y los consumidores
ENTORNO
Factores no controlables por la empresa que influyen en su relación de intercambio con el mercado
Microentorno: es la influencia directa sobre la empresa
Relacion directa e indirecta
Macroentorno: influencia indirecta sobre la empresa
demografico, socio-cultural y ambiental
EN LA EMPRESA
Comprender el entorno, delimitar el mercado, analisis de la competencia, alianzas estrategicas, definir ventajas en la competitividad.
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