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5439983
2_Mercadeo
Description
Mapa mental del mercadeo. (conceptos basicos, autores, entorno)
No tags specified
4p
autores de mercadeo
conceptos basicos de mercadeo
Mind Map by
MARCELITA PEÑA
, updated more than 1 year ago
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Created by
MARCELITA PEÑA
over 8 years ago
Copied by
MARCELITA PEÑA
over 8 years ago
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Resource summary
2_Mercadeo
Tendencias Empleo del termino "Marketing"
SAM parte baja : Comercialización
CAM, NAM y SAM parte alta : Mercadeo
Mexico: Mercadotecnia
Mayoría de empresas actualmente: Marketing
Conceptos Basicos
Necesidades
Producto
Experiencias
Personajes
Acontecimientos
Lugares
Empresas
Valor, satisfaccion
Intercambio, relacion
Mercado
Gestión del marketing
Entorno
Postura de los autores
Asociación Americana del Marketing
Philip Kotler
William Stanton
Jerome McCarthy y William Perreault
William Pride y O. C.
Charles W. Lamb, Joseph Hair y Carl McDaniel
William Zikmund y Michael d’Amico
Laura Fischer
Octavio Ávila Montes de Oca
Salvador Mercado
Rolando Arrellano Cueva
Garnica y Maubert
Media attachments
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