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5989521
Convergence
Description
The convergence in the mass media
No tags specified
convergence
mass media
journalism
Mind Map by
Laura Mateus
, updated more than 1 year ago
More
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Created by
Laura Mateus
about 8 years ago
27
0
0
Resource summary
Convergence
What is it?
Michael Aeria
"Way to protect their place in the market"
Howard Tyner
Give information and news in a different way
Rich Gordon
Involves a radical change
Approach by managers and journalists
Mindset by managers and journalists
Who are part of it?
Reporter specialist in an area
The content appear in many platforms
Daily newspaper
Partnering with
Forms by Rich Godon of Northestern University
Ownership convergence
partnerships between large media companies
Content sharing
Same owner
Tactical convergence
Is not necessary have a common ownership
Structural convergence
Have a common newsroom
Work with multiple media
The "platypus"
Reporters multi-skilled
Disparaging term
technical knowledge required
Useful for handling isolated news
Storytelling convergence
All the information
must feed each other
Tell a story
Text
Images
The business ideal
Cross-promotion offers
A way to market
Other members of the group
Partnership cheaply
Driving Convergence
Change attitudes and lifestyles
News consumers
Market fragmentation
More niche markets
Increased the perception and reality
Audience
Cover as many potential members
using
Forbids a companying from owning
More than one
Do not believe it can be possible
Different owners
Other leadership priorities
Multiple managers
Different cultures
Presence of unions
Evolution
73 % members of
WAN
Started convergence
Most of the media companies
embreced convergence
Key
Change of mindset
It must happen first
It must happen first
People with different skills
Generate
Sharing of ideas
Use of technology
Media attachments
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