Business Model Generation Pre-Release Section #2 UNBUNDLING

“Pattern in architecture is the idea of capturing archi- tectural design ideas as archetypal and reusable descriptions.” Christopher Alexander, Architect.
Unbundling Business Models
1. Customer relationship businesses
2. Product innovation businesses
3. Infrastructure businesses
Patterns
1. Long-tale
  1. Netflix, eBay, Youtube, Facebook, Lulu.com
    1. Less of more
  2. Low inventory costs and strong platforms
  3. Tools of production
  4. Distribution:
  5. Falling search costs to connect supply with demand
MultiSided Platforms
1. Creates value by facilitating interactions between the different groups
  1. Google
FREE: business model
1. Customer is able to benefit from a free offer
  1. Advertising: a multi-sided market model
    1. Metro: newspaper
  2. Freemium: get the basics for free, pay for more
    1. Spotify
  3. Open Source: Freemium with a twist
    1. Linux
Open business model
1. 1. Internal & External R&D
2. Connect and develp
3. Procter & Gamble

Resource summary

	Created by Berenice Huerta Hurtado over 8 years ago