KINDLE FIRE

Marketing
1. Mass Media
2. E-Marketing
3. Newspaper
4. Magazine
5. Billboards
6. Social Media
  1. Facebook
    1. Showing the advantages of using Kindle Fire (why is using this products better than the other ways?)
      1. Showing the advantages of this product over other tablets
      2. New and easier ways to disseminate the product
        To communicate the value proposition of the product
        To create customer loyalty and to attract new customers (expand the market)
  2. Twitter
7. Product, price, placement and promotion
Competitors
1. Apple
2. Sony
3. Samsung
4. Barnes & Noble
5. Google
6. Competitive intelligence and strategic thinking
  1. Making the competition irrelevant
  2. What are the new demands from the target market?
  3. How can the Kindle be autonomous?
  4. How can the Kindle make the competition irrelevant?
    1. Branding and communication
    2. New features
    3. Create new demand
    4. New and better technology
    5. Design, performance and aesthetics
Technology
1. LCD Screen
2. E-Ink
3. Hardware/Software
  1. Possibilities
4. Lithium Powered Battery
5. Network Platform
  1. Amazon.com
    1. Bookstore
    2. App Store
    3. Cloud
    4. Audio Books
    5. Possibilites
      1. New design and aesthetics
      2. Improvements in the usability and the service
      3. Improvements in the manufactoring process
      4. Price
      5. Advantages over the competition
Community
1. Share
2. Developers
3. Rating
4. Possibilities
  1. Improve the product and the service acording to the customer´s feedback
  2. Evaluate the content in Amazon and the features of the Kindle Fire
  3. Sense of community and belonging
    1. Customer loyalty
Customers
1. Entertainment
  1. Music
  2. Games
  3. Books
  4. New demands
2. Educational
3. Design
  1. New Standards
Allies
1. Carriers
  1. AT&T
  2. Verizon
2. Publishers & Authors
  1. Newspaper
  2. Magazine
  3. Books
3. Investros
4. Distribution
  1. Online
  2. Retail
  3. Mail - UPS
5. R&D
  1. Software Engineer
    1. Data Scientists
    2. UX Designers
    3. Code Writers
    4. UI Designers
  2. Product Testing
  3. IT
  4. Manufacturer
    1. Android
    2. Suppliers

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	Created by Cecile Seruni almost 11 years ago

	Copied by julianvelez almost 11 years ago