innovation

innovation

management
1. year-to-year viability of a company depends on its ability to innovate
  1. ability to innovate
2. given today's market expectations
3. global competitive presures
4. strutural change
to be strong in innovation the enterprise should do
1. clear innovation ambition
  1. make a portfolio of activities
  2. vision your goal
the innovation ambition matrix
1. core
  1. optimizing existing products for existing customers
2. adjancent
  1. expanding from existing business into "new to the company"
3. transformational
  1. developing breakthroughs and inventing things for markets tha don't yet exist
different ambitions, different allocation
1. A leading consumer goods company
  1. core 80%
    1. adjacent 18%
      1. transformational 2%
2. A diversified industrials company
  1. core 70%
    1. adjacent 20%
      1. transformational 10%
3. A midstage technology firm
  1. core 45%
    1. adjacent 40%
      1. transformational 15 %
is necesary to reach the goal
1. integration
2. funding
3. pipeline management
4. moving forward

Resource summary

	Created by juan valdez about 8 years ago