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6581001
Innovation Without Tears
Description
mapa mental Inovación de empresas y sectores
No tags specified
administración de empresas
Mind Map by
DIANA CAROLINA BASTO GONZALEZ
, updated more than 1 year ago
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Created by
DIANA CAROLINA BASTO GONZALEZ
about 8 years ago
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Resource summary
Innovation Without Tears
Management knows it and so does Wall Street
The year-toyear viability of a company depends on its ability to innovate
market expectations
global competitive pressures
the extent and pace of structural change
stand-alone efforts that compete with one another
for time
money
attention, and prestige
total innovation
Be Clear About Your Innovation Ambition
Defined as a novel creation that produces value
tooll
Ambition Matrix
core Optimizing existing products for existing customers
Adjacent Expanding from existing business into “new to the company” business
Transformational Developing breakthroughs and inventing things for markets that don’t yet exist
Strike and Maintain the Right Balance
balance for an innovation
consider the findings
consumer goods sectors
allocation of resources
technology
in the industrial
Strike and Maintain the Right Balance
In a study of companies
in the industrial
transformational initiatives
significantly better performance
for example
70% of their innovation activity to core initiatives
20% to adjacent ones
10% to transformational ones outperformed their peers
Depending on the same sector so is the distribution
technology
consumer goods sectors
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