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6589243
INNOVATION SYSTEM
Description
Mind Map on INNOVATION SYSTEM, created by Marcela Martinez on 06/10/2016.
Mind Map by
Marcela Martinez
, updated more than 1 year ago
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Created by
Marcela Martinez
about 8 years ago
8
0
0
Resource summary
INNOVATION SYSTEM
INNOVATION MATRIX (NEW VERSION)
Depends on
Novelty of companys offering novelty ofits customer markt
levels of innovation ambition
CORE
Lower level optimizing existing products for existing customers
ADJACENT
Medium level expanding from existing business
TRANSFORMATIONAL
Higher level
inventing thing for markets that dont yet exist
H.lgor ansoff matrix cold versions
Tactics according to
launching a new product, entering a new market or both
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