2. Achieve an excellent service in the process to offer an
support for purchases of customer
3. Proved a quality service for build an environment of
culture in the persons
4. Create a pleasant environment for the
consultants who working in the store
WEAKNESS
1. Preference of brands for the customers
2. Major management of sizes
for the girls and boys in
Colombian
3. Major capacity of operation, for that the
competition not had the opportunities in this
prices
4. Had caution for the quality of the clothes, not
would exist nothing part wrong
OPPORTUNITIES
1. Make acceptability in the market
2. Localice a place where the person had the
possibility of found best products that the
competition
3. Realice a analysis of the clothes and
products the get attention of the customer
4. Analysis of the shopping center for the
build of Primark
THREATS
1. Utility major part of the benefits that the company
had for create new strategies
2. Make that the society looking the change of
the new styles
3. Take advantege of the opportunies
and not fallen in the competition
4. Be cautious with the strategies, because the competition in
the market of clothes is aggressive
INTERNAL ENVIRONMENT
WEAKNESS
The use of strategies is important since this depends an impact on the
environment because we faced with not having a good acceptability
on the part the customers and throughout the market
STRENGTHS
Low cost it present a great advantage with respect to the competitors, as it offers a
product of good quality that achieves the customer satisfaction and in such a way
the company also achieves its goals
EXTERNAL ENVIRONMENT
THREATS
If we analyze we know that with the arrival to the market the
competition is going to be attacked by the low cost so that will arise
strategies to mitigate the threats in the market that affect us
OPPORTUNITIES
Takes into account the biggest opportunity in the sector and
is the low cost as this has been the greatest potential that has
been see in europe
MICROENVIRONMENT
SUPPLIERS
It is important knew to who we will have tow our side for the
organization all our goals
CUSTOMERS
Customer satisfaction os the most important because they move the
company and nothing like offering the an excellent service
COMPETITORS
Of well raised strategy we can generate change and keep us at the
forefront of the competition
MACROENVIRONMENT
TECHNOLOGY
We find several reasons why the sector helps us to the premises of the store,
because if we implement of strategy of purchasing, we will archive greater
acceptance by the customers
POLICY
The fulfillment of all the taxes and rules of the state would make us an important
company in the business
ENVIRONMENT
On of the most important parts because of this depends a good functioning on our social responsibility