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Neuromarketing
Description
Mind Map on Neuromarketing, created by biru_la12 on 16/05/2014.
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Mind Map by
biru_la12
, updated more than 1 year ago
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Created by
biru_la12
over 10 years ago
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Resource summary
Neuromarketing
3. Neuronas espejo
Crean empatia
Logra identificación de marca
Transmisión de emociones +
Forma de proporcionar P/S
4. Tecnologías utilizadas
Resonancia magnética funcional (FMRI)
Encefalografía (EEG)
Magneto encefalografía (MEG)
Tomografía (PET)
1. Herramienta de análisis de la neurociencia
Estudia procesos cerebrales
Consumidor
Decisiones
Zonas del proceso de compra
Conducta
2. Impacto de un producto
Mide y analiza
Emoción
Cambiante
Atención
Memoria
Define el éxito del producto
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