Seen topless in R&B music videos to
appeal to female audiences.
Men in R&B music videos wear very fashionable
clothing, for example, designer
trainers/sneakers.
Male R&B artists also wear jewellery. This is
low key in comparison to the hip/hop genre.
Females
Females in R&B music video are
often wearing minimal clothing in
order to attract a male audience.
Females in R&B music videos
conventionally have flawless
hair and make up to satisfy the
male gaze.
Females also wear
accessories such as high
heeles shoes and lots of
jewellery.
High heels are worn
to elongate the legs
to make women look
taller.
Jewellery may be worn to
display a certain level of
class and sophistication.
The race nature and themes of the videos
means that they are primarily aimed at the
younger generation.
Many R&B music videos are extremely sexualised and are
in a grey tone which adds to a mysterious and sexual
atmosphere of the videos. Similar to that of the song I
have chosen.
Slow
R&B
Songs
Slow R&B song will often be in grey scale to convey a
dull/miserable tone. Moreover it may be used to
demonstrate class.
Slow R&B songs often follow narrative, which results in the
video containing footage of couples kissing which adds to the
depiction of sexuality.
Shots will be of a slow and long duration to match the tempo of
the song. The use of close ups may be used to convey emotional
intensity.
Songs about love or breaking up
will mosy likely be set in a
location where it is very bare and
the amount of objects in the
setting is minimal.
Helping to convey the artistes
significance.
An artists make up and clothes will also be very
natural and nude coloured to convey a sense of
natural beauty.
Fast R&B
Songs
Fast songs will consist of bright
colours, fast editing and potentially a
distorted narrative.
Fast paced short cuts will be edited together to make the video match the
upbeat track. Lots of mid/wide shot will also be used as fast song won't usually
be about emotions.
Music videos for fast R&B songs will
involve a lot of choreography.