believes that particular groups in society are
demonized and marginalized through negative
representations.
Angela McRobbie
says that men and women are often
represented through stereotypes in the
media and are often shown in traditional
gender roles
women are often shown as
weaker, victims, mothers,
carers
men are often shown as aggressive,
strong, managers, leaders
Vladimir Propp
Propp's theory of narrative suggests that media texts often represent
particular characters in certain ways in order to make them easily
identifiable to the audience.
Hero
Princess
Villain
Donor
Dispatcher
Laura Mulvey
believe's that women are often objectified in the media
the audience watch in the perspective of a heterosexual man
(this is called the 'male gaze'), and are seen as sex objects
believes there are usually only two roles for women:
the virgin
the whore
Recognised as the "virgin/whore dichotomy"
Levi Strauss
Media texts often represent characters in
terms of binary opposites