Initial Ideas: Genre

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A2 Media Studies, initial ideas for genre in our music video
Kirsty Bryan
Mind Map by Kirsty Bryan, updated more than 1 year ago
Kirsty Bryan
Created by Kirsty Bryan over 6 years ago
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Resource summary

Initial Ideas: Genre
  1. Rick Altman
    1. believes that the way in which we define a genre is by semantic and syntactic elements
      1. SEMANTIC: signs that are easily recognised and identifiable to the audience. These could be things such as knives, blood, dark colours, eerie music
        1. SYNTACTIC: elements that are harder to recognise and are more subtle. These could include themes (such as fear or revenge), or plots (such as Final Girl theory)
      2. David Buckingham
        1. says; "Genre is not... simply given by the culture: rather it is in a constant process of negotiation and change"
        2. Andrew Goodwin
          1. believes that depending on the genre, music videos will follow certain conventions
            1. star persona is important - companies use close-ups to sell the talent to the audience
              1. voyeuristic images are used to attract an audience
                1. music videos often contain intertextual references to other media
                  1. there is a link between the lyrics and the visuals and the pace of the music
                2. Laura Mulvey
                  1. believes that women are often shown through the ideas of heterosexual men (male gaze) and are seen in voyeuristic ways
                    1. virgin/whore dichotomy - where women are seen in one of two ways, the 'virgin' or the 'whore'
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