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Relate MK

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Revision for media exam...
Mohamed Sakho
Mind Map by Mohamed Sakho, updated more than 1 year ago
Mohamed Sakho
Created by Mohamed Sakho almost 7 years ago
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Resource summary

Relate MK
  1. Sectors
    1. Synergy
      1. Analogue
        1. Digital
          1. Platform
            1. Text
              1. Multi-Media Products
                1. Process:
                  1. Technological Convergence
                    1. Devices
                      1. Impact of Digital Technology
                        1. Individual Audience
                          1. Group Audience
                            1. Primary Audience
                              1. Secondary Audience
                                1. Passive Audience
                                  1. Active Audience
                                    1. Active Audience Theory
                                      1. Passive Audience Theory
                                        1. Costumer Generated Contact
                                          1. Regulatory Bodies
                                            1. Primary Research
                                              1. Secondary Research
                                                1. Qualitative Research
                                                  1. Quantitative Research
                                                    1. Subjective
                                                      1. Objective
                                                        1. Valid and Reliable
                                                          1. Audience Profiling
                                                            1. Consumer Behaviour
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