a study carried out over a long period of time and usually looks at the development of a person and their behavouir
strengths
useful
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find out about life stages we all pass through - freud
exam q
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is useful where the results of a treatment or programme are followed through and compared to a control group. useful as no participant variables and development of specific individuals is recorded
qualitative data
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reasons for behavouir and is rich and in depth
less reductionist
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look at number of differnt factors over a long period of time e.g. T&C
weaknesses
high attrition rate
expensive and time consuming
qual
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hard to analyse and subjective = down to interpretation
SS
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conducted on one occasion. looks at behavouir at one time, normally a large group and compares the data
strengths
quick
cheap
lots of data
low attrition
objective
quantitaive
exam q
practical
instant results
repliacalbe
weakness'
ethnocentric
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often conducted in one area
lack of qualitative data
exam question
invalid
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of results to reflect behavouir over time
no understanding of changes over time
exam q
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explain what is meant by a snapshot study. quick and do not involve repition of the measurement, do not take into account changes of behavouir over time