NPD is one of the corporate core functions (Huang et al., 2004)
Annotations:
Huang, X., G.N.
Soutar, and A. Brown (2004), “Measuring new product success: an empirical
investigation of Australian SMEs”, Industrial Marketing Management, 33:
p. 117– 123.
critical driver for company’s survival (Biemans, 2003)
Annotations:
Biemans, W.G.
(2003), “A picture paints a thousand numbers: a critical look at b2b product
development research” Business & Industrial Marketing, 18 (6/7):p.514-528.
critical driver for company’s prosperity (Lam et al., 2007)
Annotations:
Lam, P.-K., et
al., (2007), “Self-assessment of conflict management in client-supplier
collaborative new product development”, Industrial Management & Data
Systems, 107 (5): p. 688 - 714