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URBAN PROJECTS Communication Strategy

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Mind Map on URBAN PROJECTS Communication Strategy, created by Fortino Acosta on 04/10/2018.
Fortino Acosta
Mind Map by Fortino Acosta, updated more than 1 year ago
Fortino Acosta
Created by Fortino Acosta about 6 years ago
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Resource summary

URBAN PROJECTS Communication Strategy
  1. LOVEMARK

    Annotations:

    • http://www.lovemarks.com/learn/about/
    1. Mistery
      1. High Respect
        1. High Love
          1. Sensuality
            1. Intimacy
            2. GENERAL PUBLIC (Massive spread)
              1. Digital Arts
                1. Visual Arts
                  1. Site Interventions
                    1. Multisensorial
                      1. Active learning
                      2. Film Industry
                        1. Festivals
                        2. CONTEMPORARY ARTS
                          1. New materials
                            1. Use of colors
                              1. Emotional experience
                              2. DESIRABILITY LAB

                                Annotations:

                                • Altringer, Harvard
                                1. Adding delight / Reducing stress
                                  1. Inclusive as possible
                                    1. Feel organic
                                    2. ACADEMY
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