Our digipak instantly shows the feeling that we would like
people to get of the band and its members, this is a bight
happy bubbly kind of feeling. This is the feeling that I feel
our digipak gives as we have used a range of pictures that
show the girls having fun, they also have different
coloured backgrounds which will attract the buyers
attention when on shelves in the shops. Others that we
looked at such as Katy Perrys and Rihanahs use the same
range of shots that we have used and they use good fonts
and colours for the text that is needed to be in the digipak,
that is something that we coul improve on.
Other digipaks
Rihannah
Rihanna goes for a quite simplistic black and
white look in this digipak, she uses some of the
shots that we have used within ours which are
closeups and long shots these help to attract
people other than girls to the album as it adds
emphasis on the looks to attract males as well.
The clothing that she has used helps to show
that her music is pop and that it is current, we
have also tried to get this as we have used
clothes that are current and would be the in
trends for young females at this period of time.
Katy Perry
Katy Perrys album lets the buyers instantly
know the genre and target audience of her
music this is as she uses mainly colours that
are normally associated with the female
gender. We have done this in our digipak too as
we have used quite bright colours that will
appeal to the younger female audience. She
has used both close up and long shots which
gives the buyers something interesting to look
at rather than just using one type of shot
throughout the whole of the album, we have
also done this by using mid shots as well as
close ups and long shots.
Video
Our video
From the colours that we have used throughout the
video, the locations, make up and costumes and the
dance routine it is clear what the genre and the target
audience of our video are. We took inspiration for the
editing of our video from Little Mix- Wings and Girls
Aloud- The show, this is as the kind of editing that we
have used helps to keep a fast pace throughout the video
which will keep the audience interested. We took ideas
from both Little Mix- Move and Girls Aloud- Biology on the
costume and dance routine. Using these to help us let us
gain knowledge on what makes a good girl group video as
both of these bands are very famous groups.
Other Videos
Little Mix - Move
Little Mix- Move is very energetic and uses a lot of dance throughout
to keep the viewers interested and always wanting more. This video
keeps with the upbeat pace of the song which means that they will
appeal to more people as the video is suitable to what is needed. The
costume changes that happen in the video help to pass the theme of
pop music across to the audience as this is a popular convention of
this style of music. We have tried to add a range of costumes into our
video so that we are also able to portray this to our audience.
Girls Aloud- Biology
Girls Alouds video Biology is typical of using looks to
attract viewers to the band and their products this is as
they are use a lot of different costumes that enhance the
fact that they are female. They use dresses that young
girls would want to wear to attract that part of their
audience to this video, we have used up to date clothes
hoping to attract the attention of our target audience
more than if we were to use clothes that would be seen in
an indie music video.
Website
Our Website
Our website is quite bright and uses quite a lot
of colour which helps to show the genre of our
band and this also helps to appeal to the target
audience of our products. Compared to others
such as Little Mix and The Saturdays ours uses
the same sort of structure and it uses the same
sort of audience catching techniques, these
include being bold and standing out from the
start, using text that stands out and helps to
reinforce the themes and conventions of the
bands.
Other Websites
The Saturdays
The Saturdays use blues and have bubbles in the background
which help to give a feeling of the band members being
mature and wanting to appeal to an older audience as well as
the younger audiences that they can appeal to. The bubbles
suggest that they are quite a bubble energetic band and this
will attract more people to their kind of music. We tried to
imply this in our video by having a picture as the background
which showed he girls having fun and by having bright
coloured hearts on the screen.
Little Mix
Little Mix use fun fonts when writing their band name, this helps
to create a fun feeling when users enter the site which is what the
band will want. They also have a picture of them on the home page
which lets the viewer instantly know who is in the band and what
sort of genre they are this is suggested from their clothes. On our
website we have used the same sort of clothing on our band as
this will hopefully give the viewers information on the band from
just looking at the picture of them.