Beauty shots were really
common amount the videos we
researched as the majority were
performance based. We used the
convention in our music video
also.
FKA twigs - Papi Pacify
BANKS - Waiting Game
Editing Style
The editing style for videos
like ours varied with the
pace of the song. For ours, a
slow song, we looked at
others similar and saw that
using shots that lasted a long
period of time and editing to
the beat were common
factors
BANKS - This Is What It Feels Like
AlunaGeorge - Attracting Flies
Gold Panda - Quitters Raga
Black and white
Our group did consider having the studio
footage for the video in black and white
as many examples we looked at did this.
However we opted for the ‘colour’
version and got the artists to dress
monochrome instead.
FKA twigs - Papi Pacify
BANKS - Beggin For Thread
AlunaGeorge - Just A Touch
Studio Setting
Using a studio setting in an
electronic/alternative music video
seemed to be a necessity due to
the large number of real examples
doing so. We liked the pristine and
stylised look that came with using
a studio and so decided to do so in
the NTLS video.