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Objectives of BP
Description
Mind Map on Objectives of BP, created by Roxy Bredikhina on 01/03/2013.
Mind Map by
Roxy Bredikhina
, updated more than 1 year ago
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Created by
Roxy Bredikhina
over 11 years ago
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Resource summary
Objectives of BP
P.S.U.C.F
Problem
Big and painful
How many buyers?(Num&$)
How painful is it to market?
How's the problem dealt today?
Comptetion
Substitutes
Solution
Clear and Unique
Basics of ur solution
Basic unique advantage
Define the time and scale of advantage
Unequal advantage
team, go-to-market,distribution, etc
Legal and ethic but UNEQUAL
Intellectual property
Unique processes/position/relationship
Unique go-to-market/in operation
Sustainable price point adv
Competition
Buyer's option
How else prospective buyers solve this problem?
Competition solution
Wait/status quo
Built in-house
Pretend it doesn't exist
Deflect problem to a supplier
Financials
Needs, funds use, return, etc
Money you need to succeed
Planned use of funds
Major milestones
High level 3 to 5 fin projectiles
Possible exit strategies and scenarios
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