Aggression is learned and
reinforced through
observation and imitation
of role models.
Direct = Aggressive
behaviour because they
have previously bee
rewarded.
Vicarious = Child see's role
model being rewarded,
imitates the behaviour.
Likely to imitate if; same
sex, higher status or same
age.
Stages of Role Modelling
1. Attention
2. Retention
3. Reproduction
4. Motivation
Bandura's BoBo Doll (1961)
Tested 36 boys and 36 girls,from
the Stanford University Nursery
School, aged 3 - 6 years.
1. Children watched videos of role models playing
with the building sets, some saw the role model some
showing aggressive behaviour (hitting and kicking)
towards the BoBo Doll.
2. When the children were allowed to play with the
doll, the ones who watched the aggressive behaviour
showed aggression towards the BoBo Doll, opposite to
the other group of children.
Children observe and imitate aggression through their peers, parents, TV and computer games.
The London Riots 2011
Young people observed the riots on TV and imitated
to the behaviour to get awards such as free goods
(looting) OR recognition from their peers (both
positive reinforcement, motivation)
SLT thus suggests a child will
behave aggressively if rewarded
for the behaviour.