Since Darwin there had been
increasing interest in evolutionary
psychology and the
NATURE/NURTURE debate that
creates a historical context for Buss.
"How much of human mate
preference is due to nature?" and
"How much of this pattern of
preference is common to all
humans in all cultures?"
The survival of society depends on people choosing suitable partners, who can
produce healthy children who will survive to reproduce, something Buss
wanted to study further.
Trivers 1972
Suggested sexual preference is driven by the differing
parental investments males and females make in their
offspring.
As a human female carries her baby for 9 months, her
investment is much greater than the male's, so a female tends
to be extra choosy when selecting a partner.
i.e she wants a male partner who is high status and has
lots of resources, to ensure she & her offspring survive.
Symons
We chose our mate based on their reproductive value.
An 18 year old female has the potential to have more children
than a 28 year old.
Therefore, males should seek young females in
order to conceive greater numbers of offspring,
wheras this is less important for females.
Men should also seek characteristics
associated with fertility (WILLIAMS)
e.g hourglass figure.
Aims
To find out if characteristics we choose
in a mate are different for men &
women
To find out whether gender specific preferences are the same globally, and due
to evoluition. If they were, this would suggest that people who lacked preferred
characteristics had died out everywhere.
Buss was interested in doing a cross cultural study,
looking to see whether a culture's religion, socioeconomic
status and location would affect mate preference.