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2571404
How businesses respond to their markets
Description
Topic 1 Unit 2b
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business
a2
edexcel
Mind Map by
Soyful Alam
, updated more than 1 year ago
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Created by
Soyful Alam
over 9 years ago
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Resource summary
How businesses respond to their markets
Dynamic Nature Of Markets
A competitive market is one where there is intense rivalry between producers of a similar good or service
Competitivness can be measured in terms of the number of firms in the market - but also by their respective sizes
Consumers enjoy competitive markets because it results in greater choice, better service and cheaper prices
Markets are a dynamic because consumer taste and fashion change.
Changes in demand and supply have effects on the price of a product
Causes of a demand change
Consumer tastes & fashion
Substitute goods
Income
Seasonality
Causes of a change in supply
Weather
Income of customers
Cost of production
Technological advances
Government legislation
Profit Signalling Mechanisms
controls resource allocation in an economic structure
if people find that by making something they gain high profits, more and more people will start making that product,
more resources like time and money are allocated towards that product.
Price elasticity of demand
PED is a measure of the extent to which a change in price affects a change in demand
Determinants of PED
Degree of product differentiation
Availability of substitutes
Actual need for the product
Brand loyalty
demand is inealstic when the percentage change in demand is lower than the percentage change in price
PED 1-0
demand is elastic when percentage change in demand is greater than percentage change in price
PED = 1+
Changes in income
measures how a change in income affects demand for the firms producr - YED
Normal/Inferior/Luxory goods
demand shifts with peoples income
Demand for this increases strongly as income decreases
Demand for these increases strongly as income increases
disposable of income and necessity of product determine this
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