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Perception
- Selection
- The information we select to focus on
- Factors that
influence Perceptual
Selection:
Personality,
Motivation, Contrast,
Repetition
- The information we select to focus on
- Organization
- we arrange the information that we
have selected in a meaningful way.
- Factors the influence
conceptual organization:
proximity, similarity, and
constancy
- we arrange the information that we
have selected in a meaningful way.
- Interpretation
- When we finally interpret
the information in a way
that make sense to us
- Factors that
influence
interpretation:
Cultural values,
needs, beliefs,
experiences,
expectations,
involvement,
self-concept
- When we finally interpret
the information in a way
that make sense to us
Media attachments
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