26956993
Description
Mind Map by Brittany Scott, updated more than 1 year ago
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Created by Brittany Scott
almost 4 years ago
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31. People Create Mental Models
- What is a mental model?
- represents a person's thought
process for how something
works
- based off of incomplete facts
- past experiences
- intuitive perceptions
- based off of incomplete facts
- represents a person's thought
process for how something
works
- Mental Models in Design
- representing
something a person
has in mind
- understand your target audience
- People make mental
models fairly quickly
- people refer mental models to predict what a
product/service/software will do or what they should do with it
- people refer mental models to predict what a
product/service/software will do or what they should do with it
- representing
something a person
has in mind
- Ex. Imagine a cell phone.
Your mental model may be:
- iPhone
- Samsung Android
- Flip phone
- iPhone
- Takeaways
- people will always have a mental model
- mental models come from past experiences
- not everyone has the same mental model
- it's important to research your audience to understand their mental models
- people will always have a mental model
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