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31. People Create Mental Models
Description
People Create Mental Models
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grd271
Mind Map by
Brittany Scott
, updated more than 1 year ago
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Created by
Brittany Scott
almost 4 years ago
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Resource summary
31. People Create Mental Models
What is a mental model?
represents a person's thought process for how something works
based off of incomplete facts
past experiences
intuitive perceptions
Mental Models in Design
representing something a person has in mind
understand your target audience
People make mental models fairly quickly
people refer mental models to predict what a product/service/software will do or what they should do with it
Ex. Imagine a cell phone. Your mental model may be:
iPhone
Samsung Android
Flip phone
Takeaways
people will always have a mental model
mental models come from past experiences
not everyone has the same mental model
it's important to research your audience to understand their mental models
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