2763040
Description
Mind Map by douglas.white, updated more than 1 year ago
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Created by douglas.white
over 9 years ago
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Sponsorship
- Which athletes appeal to sponsors?
- Successful
- High performance quality
- Role model
- Attractive
- Good relationship with the fans
- Clean cut
- Scandal free
- Male
- Successful
- Advantages to a company sponsoring an
athlete/sport
- Adds value to the brand
- Brand stands out from the rest
- Association with excellence
- establishes community relations
by sponsoring grass root sport
- Hospitality to do business with clients
- attract and retain staff
- Adds value to the brand
- Disadvantages of sponsorship in sport
- Uneven development across
sport (male+ female)
- Popular sports gain higher media
coverage and more sponsorship
- Can sometimes make sports change
their format (one day cricket)
- Sponsors can withdraw when
objectives are not being met
- Some products may promote unhealthy lifestyle
- Uneven development across
sport (male+ female)
- Should athletes consider the nature of a sponsor's product?
- No
- They never asked to be a role model
- Unlikely that other forms of
financial support would be
available
- Financial needs override ethical
objectives
- Other companies may withdraw financial support
- They never asked to be a role model
- Yes
- As a role model they have a social responsibilty
- Product should suit nature of sport
- Could bring criticism upon
themselves and the sport
- As a role model they have a social responsibilty
- No
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