2788091
Description
Mind Map by livchester67, updated more than 1 year ago
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Created by livchester67
over 9 years ago
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To what extent do your three
main texts target a
mainstream audience? [TV]
- Casualty
- Stripped 9PM BBC 1 Saturday night - older audience
- BBC One - British audience (most popular channel in UK). BBC One
unpopular with youth-mainstream audience is older
- TV soap - lower/middle class audience
- Middle aged+ British audience of lower/middle class - Mainstream to a large extent
- Hyper realistic representation, mise en scene - relatable to
this audience. For example in episodes 16-17 season 29, cast members wear everyday
clothing. Focus on personal relationships in many ways-
Lottie and Ethan doing personality quizzes, patient's
mother who believes her ex-con boyfriend is an abuser, a
poor family struggling to get by, Connie's complicated
relationship with Grace.
- Focus on the NHS, average British
people of all classes and ages - target
mainstream audience
- Advertising on BBC networks - aired on Freeview
and available online on iPlayer. BBC One (Casualty's
channel) most widely viewed channel in UK- target
mainstream
- Advertising on BBC networks - aired on Freeview
and available online on iPlayer. BBC One (Casualty's
channel) most widely viewed channel in UK- target
mainstream
- Hyper realistic representation, mise en scene - relatable to
this audience. For example in episodes 16-17 season 29, cast members wear everyday
clothing. Focus on personal relationships in many ways-
Lottie and Ethan doing personality quizzes, patient's
mother who believes her ex-con boyfriend is an abuser, a
poor family struggling to get by, Connie's complicated
relationship with Grace.
- Stripped 9PM BBC 1 Saturday night - older audience
- Made in Chelsea
- Scripted reality show focusing on
wealthy young adults - target
teens and young adults
- Aspirational iconography - young adults
- Synergy campaigns with Rimmel, a low
cost makeup brand popular with young
girls
- Focus on complicated love triangles ie Spencer,
Caggy, and Funda in episodes 1-2 of season 1 and
Gabriella and Ollie - appeals to single, young audience
- Each star promoted via
social networking ie Millie
Mackintosh's twitter - young
audience
- Phone game- young audience
- Phone game- young audience
- Shown on E4- very popular channel with UK
youth. Mainstream audience on E4 is young
adults
- Simple representation not dealing with socio-economic or
social issues at all- use of male gaze, focus on the rich and
healthy. Young, less educated audience will have a preferred
reading.
- Entirely targets young adults, however that is the mainstream audience on E4.
- Scripted reality show focusing on
wealthy young adults - target
teens and young adults
- True Detective
- Series is an 18- target adult audience
- HBO program aired on Sky - pay to watch. Less
mainstream, targets audience w/ disposable income
- Use celebrities to target mainstream audience-
Matthew McConaghey, Woody Harrelson, Vince Vaughn
- Lincoln adverts w/ McConaghey and True
Detective quotes- target upper/middle class
viewers (expensive car)
- Deals with complicated social topics as per the
southern gothic genre; racism, sexism, occult - Targets
educated audience. Educated audience also targeted by
a "genius" sherlock holmes style detective as
protagonist- Russ
- Educated, adult, upper/middle class audience. Mainstream targeted to a moderate extent.
- DVDs readily available in Tesco, etc- mainstream
- Series is an 18- target adult audience
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