The campaign website develops personal skills by
providing access to a range of resources and information
for those wanting to lose weight and improve their health.
Reasons for maintaining healthy body weight are outlined;
these reasons include the link between biological and
behavioural factors such as excess abdominal fat and
physical inactivity, and chronic disease.
Creates supportive
environments
The program creates a supportive environment by making
it easier to access health information. Users can download
an iPhone app so they always have access to ideas for
being more active and selecting healthier food options.
Aim
Shape Up Australia aims to decrease the prevalence and
incidence of obesity in Australia. The program centres around
raising awareness about the causes of overweight and obesity
and the steps people can take to prevent them.