Marc Jacobs Beauty

Kendo (Licensing)
1. Marc Jacobs Beauty Makeup Line
  1. Sephora
  2. Selected Marc Jacobs Outlets
Controllable
1. Price
  1. Premium Pricing
2. Product
  1. LipStick, Foundation, Nail Polishes, etc
3. Promotions
  1. Seasonal Promotions
  2. Events Promotions
4. Place
  1. Sephora Outlets
  2. East, Central, West
Uncontrollable
1. Economic
  1. Increasing Disposable Income
  2. High GDP per Capita
2. Political & Legal
  1. Labelling Law
3. Socio Cultural
  1. Appearance Conscious
  2. Higher Buying Power
4. Techonology
  1. Wi-Fi
  2. Electronic Devices
Recommendations
1. New Products
  1. SkinCare
2. Promote Via Bloggers / Influencers
  1. Bong QiuQiu & PxdKitty

Resource summary

	Created by Karen Wongy over 9 years ago