LTM are cultural artefacts, no less rooted in a
particular time and culture than any other instance of
human activity, and, as such, are shaped by the context
in which they occur.
ELT materials: the 1950s to
the 1980s
1950's a period reflecting the birth of
modern-day language teaching.
The 1950s/60s and the Cold War
The 1958 National Defense (Foreign Language) Act was swiftly ushered in, providing
massive funds for the development of language programmes.
“English Pattern Practice”
The late 1960s to the late 1970s
Humanistic methodologies. A well-known book from this time was Stevick’s (1976)
“Memory, Meaning and Method,” which featured methodologies such as Gattegno’s Silent
Way (Gattegno, 1972) and Lozanov’s Suggestopaedia (Lozanov, 1978).
The 1970s to the mid 1980s
individual’s particular
needs through models
such as those proposed
by Munby (1981) .‘Special
Purposes’ as a distinct
branch of syllabus design.
“The Good Language Learner” study
(1978) seemed to take up the
decade’s sentiment in showing how
language learning was a
person-centred activity, thereby
kick-starting a major new strand of
materials development: learner
training. A well-known example of
this is Ellis and Sinclair’s “Learning to
Learn English,”
New imperatives on materials design: the mid 1980s onwards
The variety of experimental and new
approaches through the 1970s–1990s has now
been superseded by a sameness throughout
commercial publishing.
McDonaldization
Materials are routinely packaged into ‘chunks’ of two-page
workplans often known as ‘units,’ ‘modules,’ ‘blocks,’ ‘themes’.
‘warm up’ activities may be routinely followed by some reading.
which may be followed by grammar
work, which may give way to written
practice, before ending with some ‘freer
work’ (the traditional PPP model)
Neo-liberalism
relates to a much broader analysis of the
social context in which language teaching takes
place, that of the nature of society as a whole
the commodification of language knowledge is
showing extensive development is in the area of
language certification, e.g. Cambridge University
The proliferation of language examinations may
constitute a good example of how neoliberalism and
the market is shaping language teaching materials, a
much more significant development from within the
language teaching profession itself
The real danger we are facing is that centrally
determined decisions, far removed from the teachers
and learners concerned, will attempt to impose a
uniformity on what happens in classrooms