3530754
Description
Mind Map by Nick Uliano, updated more than 1 year ago
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Created by Nick Uliano
almost 9 years ago
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45. People only pay attention to salient cues
- Salient cues are small attributes such as color, size and shape
- People only pay attention to whats
needed for the task at hand
- For example, pennies are seen everyday, but most
of us don't pay attention to small details such as
dates, wording and pictures.
- People only pay attention to whats
needed for the task at hand
- People are unconsciously aware that they have
limited resources
- Therefore, the brain decides what it really
needs to pay attention to, and what it can
ignore
- Remember, when you're design keep
salient cues in mind and make them
obvious for your audience
- And also realize that most people will only
pay attention to these cues and not small
inconspicuous details
- And also realize that most people will only
pay attention to these cues and not small
inconspicuous details
- Remember, when you're design keep
salient cues in mind and make them
obvious for your audience
- Therefore, the brain decides what it really
needs to pay attention to, and what it can
ignore
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