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Caso Practico: Estrella Galicia 0,0.

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La empresa decidió potenciar su presencia en el resto de España mediante la elaboración de un ´plan estratégico
Delia Poma Valverde
Mind Map by Delia Poma Valverde, updated more than 1 year ago
Delia Poma Valverde
Created by Delia Poma Valverde over 2 years ago
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Resource summary

Caso Practico: Estrella Galicia 0,0.
  1. Cambio de escenario: Nueva política de marketing
    1. Gama y Patrocinio
      1. Riesgos del Coátrocinio
        1. riesgos y competencias
        2. Objetivos de Marketing e incertidumbre deportiva
          1. gestión de la inversión
            1. Colectivos
            2. Acciones de Marketing
              1. Retorno a la inversión
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