Target Audience

Age
1. 16 - 25
Gender
1. Both males and females
Life Stage
1. End of Secondary school/Uni
2. Lots of spare time such as a gap year
Beliefs and attitudes
1. Relaxed attitude
2. Mixed Beliefs
Other music they may like
1. Other Indie Pop artists
2. Florence and the machine, Lorde and The 1975
3. Folk music such as Mumford and Sons
What brands/products might they use or like
1. Vans/Converse, Designer brands, buy clothes in shops such as Topshop or Urban Outfitters
2. Have many apple products
3. Vintage style
  1. Would enjoy vintage markets
Hobbies/Interests
1. Plays instrument eg. Banjo or Guitar
2. Into retro sports such as Roller Blading
3. Social networking
Why does this music appeal to them, what do they get out of it?
1. Great festival music
2. Good to listen to with friends and/or accomplices

Resource summary

	Created by hannah.long8091 about 9 years ago