Individuals - First Lady -
John Walsh (Most Wanted) -
Michael Moore (Business &
Violence)
Groups- Mothers against
drunk driving - Group against
smoking pollution
Moral Entrepreneurs
- Public morality -
Awareness of
problem
Claims Making
- Danger
messages -
Drunk Driving -
Hate Crimes -
Second hand
smoking
Stages -
Rhetorical
Methods -
Claimsmakers
(Elements of
drama_ - Seek
& attract
media - Seek
Support
Differential Social Power:
Labeling
Money - Campaign
contributions to sway
politicians
Race & Ethnicity -
Dominate white group
behaviors
Gender-
Women have
less social
power
Age - Less respect
for society
Differential Social Power: Resisting
Labeling
Some groups have
greater resources to
avoid being labeled
May hire media or legal
experts positive collective
images
Not all engage in expected gender behavior
- Includes stigmatization -
Encourage compliance
Womens Violation of
Traditional gender role
norms
Threat to Patriarchy
Lesbianism in
Women's Sport
Personal and Irrelevant
Disguising Athletic identity
to avoid lesbian level
Social Construction of drug
scares Reinarman
Drug scares & Drug Laws
Cultural origins
Understood
Marked public concern
Alcohol- Led by
middle class
Anti-Opium - 1875 against
Chinese immigrants
Anti-Marijuana - Laws
of Great Depression
1980s Crack cocaine scare
7 Elements -
Kernel of truth -
Media
magnification -
Politico-moral
entrepreneurs -
Professional
interests groups
- Historical
context of
conflict -
Dangerous class
- Scapegoating a
drug
Toward a Culturally specific theory
of drug scares
Drug scares occur more
-Claims about
evil of drugs -
Self Control -
New consumer
culture
Blowing smoke: Status politics &
Smoking Ban Tuggle and Holmes
Status Politics & Creation of
Deviance
Deviance socially constructed - Define
and construct reality- Status conflicts -
Political competition - Upper social strata
Assimilative or Coercive Reforms
Assimilative- Sympathy
for deviant engenders
Coercive- Deviants
viewed as denying
moral
Moral Entrepreneur cannot
succeed alone
Status Politics of Cigarette
Smoking
- End smoking in
public facilities -
Smoking universally
accepted - Socially
deviant
- Bodily Purity - Lifestyle of
working class - Early remedial
efforts focused on publicizing
the perils of smoking
-Remaining smokers enemy - Social
control to ban efforts - Rooted in
moral crusaders - Lower social
status
Disadvantage of a good
Reputation: Disney as a target for
social problems claims Best and
Lowney
Bad Reputations
- Enduring stigma
- Negative
stereotypes
Good Reputations - Convey
advantages - High Grade
point - Open doors for
individuals that remain
closed
Claimsmakers - Compete in
social problems - Rhetorical
elements - Revise and rework
claims
Blowback - Negative
consequences - Good reputations
can be susceptible
Claimsmaking rhetoric of
Disney Corporation
- Conservative Christians - Political
Progressives - Social Scientists
Conservative Christians
- Boycott Disney - Helping
to fund other - AFA called
boycott
Political Progressives
- Challenged Disney's reputation -
Unionization of its workers - Third-World
working conditions - Endorsing capitalism -
Promoting hegemonic