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Interviews
- DEFINITION
- Interviews are primarily conducted in
qualitative research and occur when
researchers typically ask open-ended
questions of one or more participants and
record their responses.
- Interviews are primarily conducted in
qualitative research and occur when
researchers typically ask open-ended
questions of one or more participants and
record their responses.
- TYPES
- unstructured interview
- non-directive interview
- focus interview
- Focus group interview
- unstructured interview
- PROCEDURES
- Writing the interview: Make a first draft
- Pilot your questions:what kind of questions are you going to ask? How many? How
are you going to ask them?
- Select your sample of interviewees:main topic of your research
- conduct the interview
- conduct the interview
- Select your sample of interviewees:main topic of your research
- Pilot your questions:what kind of questions are you going to ask? How many? How
are you going to ask them?
- Writing the interview: Make a first draft
- DATA ANALYSIS
- Data collection researchers must interpret the
information collected to create hypotheses, theories and
also reduce the complexity of social reality. To know the
best strategies and tools to carry out the analysis
correctly, the preparation, exploration, development and
data obtained are taken into account.
- Data collection researchers must interpret the
information collected to create hypotheses, theories and
also reduce the complexity of social reality. To know the
best strategies and tools to carry out the analysis
correctly, the preparation, exploration, development and
data obtained are taken into account.
- USE
- Interviews have long been used in research as a way to obtain detailed
information about a topic or topic. As there are many types of interviews and
questions that can be asked in them, they allow us to collect a large amount
of data and can be useful in uncovering insights and experiences.
- Interviews have long been used in research as a way to obtain detailed
information about a topic or topic. As there are many types of interviews and
questions that can be asked in them, they allow us to collect a large amount
of data and can be useful in uncovering insights and experiences.
- ADVANTAGES
- You can achieve a 100 percent response rate for your questions.
- You can decide on follow-up questions.
- You ‘hear’ far more than just what the participant ‘tells’ you.
- You can observe body language and interpret the tone of a response to a question.
- They are often seen as an opportunity to express opinions on issues.
- They provide vast amounts of useful data for further analysis.
- You can achieve a 100 percent response rate for your questions.
- DISADVANTAGES
- Training in interviewing techniques is required.
- They are time-consuming and costly to conduct
- The data generated can be difficult for a lone researcher to analyse.
- Interpretations of the data may differ between researchers. Whose interpretation should be applied?
- They can easily deviate from the main topic.
- They can easily deviate from the main topic.
- Interpretations of the data may differ between researchers. Whose interpretation should be applied?
- Training in interviewing techniques is required.
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