Types of business writing
(International Business)
INFORMATIONAL
EXAMPLES
1. Press releases
2. Annual reports
3. Corporate blog posts
WHY WOULD I USE IT?
As it is essential for situations that require the
collection, analysis, and clear and concise
communication of information. It is crucial for
data-driven decision-making, effective communication,
and record-keeping, as decisions must be supported by
concrete data, and it serves as a record of activities and
findings.
DEFINITION
Serves as a valuable resource for capturing and preserving
business data. While it may not always require immediate
action, it plays a crucial role in tracking progress, anticipating
future needs, and ensuring compliance with regulations
(DuPuis, 2018).
TRANSACTIONAL
WHY WOULD I USE IT?
As it facilitates effective communication, documents
agreements, and builds strong business relationships.
Additionally, it allows me to adapt messages to diverse
cultures, enhancing interactions with international
partners and contributing to success in global commerce.
DEFINITION
Refers to the everyday communication that drives the
operations of an organization. It encompasses a wide
range of documents used for internal and external
purposes, from conveying positive or negative news
to managing human resources processes (Topol, n.d.).
EXAMPLES
1. Invoices
2. Contracts
3. Purchase orders
PERSUASIVE
EXAMPLES
1. Promotional materials
like ads, brochures, and
press releases
2. Sales decks and proposals
for potential clients
3. Cover letters and
resumes
DEFINITION
Persuasive business writing is designed to not only
inform but also persuade the reader. It aims to
convince the audience that the presented
information or proposal is valuable and beneficial.
This type of writing is crucial for sales, client
relationships, and promoting a company's products
or services (Topol, n.d.).
WHY WOULD I USE IT?
Because it is the key to building strong and lasting
relationships with commercial partners, investors, and
clients. Through well-crafted writing, we can influence
decision-making, negotiate favorable agreements, and
position our objectives on a large scale.