Slightly too long and
might not stick out in
consumer's minds.
Links with indie genre's
individualistic target
audience. Makes consumers
feel unique and that the
magazine is one of a kind.
SOUND
A word heavily associated with
music and the indie genre. Is short
and snappy and will stand out on a
magazine front cover.
ROOTS
Music terminology for 'The principal note
of a triad.' . Connotes to the reader that the
magazine sticks to the original 'roots' of the
indie genre, and thus what made it so great.
Roots have heavy associations
with nature, and are
underground, just like the genre.
LIBERATE
Connotes freedom, and
thus the freedom to be
unique.