Conventions

Conventions

Camera
1. Shots - Music Videos use a wide variety of different shots, usually focused onto the artist or location.
  1. Close Ups and Extreme Close Ups - Used to reflect the song and to portray the artist.
  2. Long Shots - Used to focus on the artist while showing the location and setting and make it enjoyable to watch.
  3. Mid Shots - Creates emphasis onto the artist
2. Movement
  1. Follows the artist to create emphasis on them, tracking shots, pans and cranes are common conventions.
Editing
1. Jump Cuts - This is the most common transition, it allows a quick and easy movement into the next shot.
2. Fade - This is commonly used to add variety into the editing and make the shots flow better.
Mise-en-scene
1. Costume - Usually representative of the genre or the artist's style and motif.
2. Props - Display the genre, style and can contribute to the theme of the video.
3. Make Up - Usually quite bold and distinctive however can be natural depending on the genre and style.
4. Setting - Shows genre
Dance Video
1. Bright Colours - Creates a positive mood and establishes a fun atmosphere
2. Usually a dance element with young actors
3. Close Ups and Long Shots

Resource summary

	Created by naomi.pierce about 9 years ago