Other incentives to buy their chocolate vs. competitors chocolate
Information on Target Audience
Which type of chocolate they prefer
How to package in order to catch customer's attention
New Technology
Whether to use renewable sources or minimize parts of their production process
How to maximize productivity
MANAGEMENT
Quality Control
Ensure product meets the 1944 Federal Food, Drug,
and Cosmetic Law, and more recent laws/regulations S
Raw ingredients are tested for freshness and flavour.
Chocolates with imperfections are removed
Allocation of financial resources
Purchase raw and additive ingredients
Transportation costs
Packaging costs
Pay factory workers
Insurance Costs
Marketing and Research
Allocation of Human Resources
Hire factory workers Arrange and organize factory workers (includes appointing managers, supervisors
and managing quality control)
Space required - farms, factories, offices,trucks etc.
Packaging and packaging machines
- used to wrap chocolate in paper wrappers.
HARVESTING COCOA BEANS
1. Plucking pods - When pods turn orange and are about the size of a football, harvesters use
machetes to gently detach the pods from the trees.
2. Opening pods - After pods are collected, they are carried to a processing house. Pods are opened
and cocoa beans are extracted from pod shells. Each pod contains 50-60 cocoa beans.
3. Fermenting and drying seeds - The beans are placed in large shallow trays and are covered with
banana leaves. The beans are then placed in the sun for five to eight days or until they turn brown.
MANUFACTURING CHOCOLATE
1. Roasting -Beans are roasted on screens and heated revolving cylinders where the moisture in the
beans goes from 7% to 1%. When they are roasted, they begin to develop a richer flavour.
2. Winnowing - Outer shell of cocoa bean is removed and inner cocoa bean is broken into small pieces
called “cocoa nibs”. The cocoa beans are placed through sieves and filters that separate pieces of the
cocoa bean shell from the the nibs, and strain and sort the cocoa nibs by size.
3. Grinding - Cocoa nibs are ground and heated into cocoa liquor (unsweetened chocolate) by revolving
granite blocks. In this process cocoa butter, sugar and sometimes milk are added to the liquor.
4. Refining - The liquor is further ground between metal drums. This process ensures that the cocoa
liquor is smoother and flows easier.
5. Cooling - After additional ingredients (varies - company/flavour) are added to the cocoa liquor,
mixture can be placed in olds and is cooled at a gradual rate to ensure that the cocoa butter doesn’t
separate from the mixture.
Sun
Source of energy used throughout production
Might be used during the fermentation process, instead of heated trays.
Typically used in the drying process, where beans are laid out to dry.
Sugarcane
Used to produce sugar (an added ingredient in chocolate)