Purpose of the music video

Description

purpose of the music video
tanyaahmedx
Mind Map by tanyaahmedx, updated more than 1 year ago
tanyaahmedx
Created by tanyaahmedx almost 9 years ago
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Resource summary

Purpose of the music video
  1. Extension of income
    1. Extension of outlets (music channel, direct DVD, DC sales, website & download
      1. Synergy (films, TV programmes)
        1. Advertisement
          1. Illustrates the song
            1. Appeals to audience, gives them a reason to listen to the song eg. Coldplay The Scientist
              1. Expresses emotion eg. Johnny Cash
                1. Tells a story eg Eminem Stan
                  1. Markets an image eg Lady Gaga
                    1. Creates a brand eg The Spice Girl
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