Propaganda & Public Opinion

cognitive dissonance between what you want/need
Freud psychoanalysis
1. conscious/subconscious
2. no access to modern technologies
The Political Brain (Weston)
1. emotions important in decision-making
2. emotions, desire drive reason
3. brain shuts off negative emotions
Creel Committee
1. designed to influence US public opinion regarding USA participation in WW1
  1. propaganda campaigns to persuade people
Bernays
1. universal education
  1. educate man to control environment
2. universal suffrage
  1. public mind is equal to strength
3. propaganda
  1. powerful tool to gain approval from masses
Social Representation Theory (Joffe)
1. interaction of individual with social environment
  1. when threatened, take cues from social environment
Problems of Elites
1. Market Saturation
  1. industrial production
  2. selling max amount of products allowed by market/running out of people to sell to
2. Rise of the Crowd
  1. powerful for destruction
  2. elite = rational crowd = impulsive

Resource summary

	Created by Jade Jannotti almost 11 years ago