520188
Description
Mind Map by nikeishabk, updated more than 1 year ago
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Created by nikeishabk
almost 11 years ago
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Deutsch and Gerards - Dual Process Model
- This mode proposes 2 reasons why people yield to conformity
- Normative Social Influence
- Based on the desire to be LIKED. People conform as they
believe the group would approve and accept them.
- Normative Social Influence is a form of
public conformity which leads to compliance.
- Normative Social Influence is a form of
public conformity which leads to compliance.
- Based on the desire to be LIKED. People conform as they
believe the group would approve and accept them.
- Informational Social Influence
- This is based on the desire to be RIGHT.
People look to others they believe have the
correct information on how to behave in
ambiguous situations.
- Informational Social Influence is a form
of private conformity which leads to
identification or internalisation.
- Informational Social Influence is a form
of private conformity which leads to
identification or internalisation.
- This is based on the desire to be RIGHT.
People look to others they believe have the
correct information on how to behave in
ambiguous situations.
- Normative Social Influence
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